PP_1170x120_10-25-21

Muzak

Retailers: How much holiday music is too much?

Retailers: How much holiday music is too much?

BELLEVUE, Wash.— Holiday music is an important part of any holiday marketing strategy. But when should a retailer start playing Christmas music and how much is enough? There is much debate on the subject and what a retailer should do largely depends on who the music is targeted to. Michael DuKane president of Nextune, a well-established streaming