BOHEMIA, N.Y. — To help consumers address their wellness needs, Nature’s Bounty, a leader in the vitamins and nutritional supplements space, announced the launch of its new, innovative line of jelly bean vitamins that cater to a variety of wellness needs. The tasty, fruit-flavored jelly bean format provides an enjoyable and convenient way to get your
RONKONKOMA, N.Y.— Nature’s Bounty is introducing Curated Combinations, a suite of four personalized nutrition packs that include the vitamins and supplements needed to address specific areas of health and wellness. Consumers can now purchase affordable personalized supplements on-shelf at select CVS, Walgreens and Rite Aid across the country, as well as online at Amazon.com. Each
RONKONKOMA, N.Y.— It’s no surprise beauty starts from within and with 22% percent of consumers taking supplements to support hair, skin and nails nutrient gaps – Nature’s Bounty Optimal Solutions, the No. 1 brand for Hair, Skin & Nails –recently unveiled Advanced Hair, Skin & Nails Jelly Beans. These innovative delicious mixed berry, strawberry and watermelon
RONKONKOMA, N.Y. — Pure Protein has officially partnered with social media fitness enthusiast Christopher Joyce for a new marketing campaign. Most-known for his viral dumbbell/barbell handstand videos, Chris collaborated with Pure Protein – one of the country’s fastest growing sports & active nutrition brands – for their latest TV commercial, which is now airing nationwide. The
RONKONKOMA, N.Y. — Nature’s Bounty has announced a new charity partnership with Feeding America that starts by helping provide five-million-meals to families in need. Inspired by the many big hearted people who put others before themselves to bring out the “good” in 2020, the brand has kicked off a week-long celebration that will honor the faces behind five
RONKONKOMA, N.Y. — The global pandemic has impacted most areas of our daily lives – including snacking. Sixty-six percent of American adults say they are snacking more at home, and more than half choosing better-for-you snacks and meal solutions more often than they would have prior to the pandemic. That’s why Pure Protein, one of the
WASHINGTON – The Nature’s Bounty Co., a global leader in health and wellness, has joined the Consumer Healthcare Products Association (CHPA) as its newest member. Nearly half of CHPA’s current members manufacture or market dietary supplements in addition to either over-the-counter (O-T-C) and/or consumer medical device products, but The Nature’s Bounty Co. – a manufacturer
RONKONKOMA, N. Y. — Nature’s Bounty has announced the launch of Stress Comfort, a line of flavored-gummy vitamins, to help provide consumers with peace of mind, peaceful dreams and to boost their moods. “As stress continues to rank as a top health concern among Americans, consumers should be aware that there are natural solutions to ease stress and provide comfort during these uncertain
RONKONKOMA, N.Y. — Former Pfizer executive Mark Gelbert has been named chief scientific officer of The Nature’s Bounty Co. Gelbert will lead Nature’s Bounty’s research, development and innovation efforts by creating and executing product development strategies, enhancing product offerings, and driving product advancements across all of its global brands. “I am thrilled to be joining
NEW YORK — Steve Cahillane, president and chief executive officer of The Nature’s Bounty Co., is leaving the company to become chairman and CEO of Kellogg Co. Kellogg said Thursday that Cahillane is slated to take the CEO reins of the global cereal and snack company and join its board of directors on Oct. 2. He
RONKONKOMA, N.Y. — Vitamin and nutritional supplement maker NBTY Inc. has entered a joint venture to spur the growth of its Nature’s Bounty and MET-Rx brands in China. NBTY said Friday that it has partnered with Hong Kong-based By-Health Co. Ltd., a leading dietary supplement company in China. NBTY will hold a 40% stake in
NEW YORK — Nature’s Bounty has introduced Women’s Multivitamin Gummies, the latest addition to the brand’s Optimal Solutions health, beauty and wellness line. NBTY Inc. said Tuesday that Optimal Solutions Women’s Multivitamin Gummies provide more than 10 key nutrients and are formulated with calcium, vitamins D and B for bone and immune health, as well
RONKONKOMA, N.Y. — NBTY Inc. has appointed four senior executives to its management team, who will be charged with spearheading growth initiatives for the nutritional supplement maker and marketer’s branded businesses. NBTY said Thursday that Andre Branch has joined the company as chief marketing officer. In that role, he will lead consumer and customer marketing
