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Protecting customers from counterfeit beauty products

Protecting customers from counterfeit beauty products

The U.S. prestige beauty industry did an estimated $16 billion in total sales in 2015, according to NPD Group Inc. reports, and fragrance accounts for about a third of that total. We estimate that worldwide companies lose 15% to 20% of their sales to counterfeit goods. Therefore, in the U.S. fragrance and prestige beauty space,

As online threats proliferate, brands must protect themselves

In 2014 there were an estimated 3 billion Internet users worldwide, up from 2.8 billion by the end of 2013. The Indexed Web contained at least 4.59 billion pages as of this writing (March 16, 2015). The Worldwide Web is here to stay, and it is clearly not shrinking anytime soon. Traditional methods of online

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