March 19, 2018 by Jen Johnston and Chain Drug Review
Hamacher Resource Group, Jen Johnston, new product decisions, new product launches, product innovation
2018, Issue 03-19-2018, Issues, Opinion
New product launches have a notoriously high failure rate. In fact, Nielsen once pegged the failure rate of new consumer packaged goods at a staggering 85%. Launches can come in many forms, including line extensions, such as a new size or flavor within a family, “me-toos” (copycat product from a different brand) and original innovations.
August 22, 2015 by Chain Drug Review
Catalina, consumer packaged goods, new CPG products, new product launches, repeat purchasing
Apparently, it’s a tiny fraction of shoppers who determine if a new consumer packaged goods (CPG) product will succeed or fail. Research by sales, marketing and digital media specialist Catalina indicates that consumer concentrations of less than 1% account for the vast majority of volume for most new CPG products. What’s more, the study uncovered