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Nielsen Catalina Solutions

Nielsen Catalina Solutions sharpens audience segmentation

Nielsen Catalina Solutions sharpens audience segmentation

CINCINNATI — Nielsen Catalina Solutions (NCS) has introduced Choice Fragmentation, a new approach to audience segmentation that enables brands to identify the most relevant audiences for any marketing goal. The advertising analytics joint venture said Friday that Choice Fragmentation, based on purchase data, makes it possible to spotlight the most likely buyers of a consumer