Nielsen Catalina Solutions sharpens audience segmentation

June 19, 2015 by Chain Drug Review and Chain Drug Review advertising analytics, audience segmentation, Choice Fragmentation, consumer packaged goods, Leslie Wood, Nielsen Catalina Solutions Supplier News

CINCINNATI — Nielsen Catalina Solutions (NCS) has introduced Choice Fragmentation, a new approach to audience segmentation that enables brands to identify the most relevant audiences for any marketing goal. The advertising analytics joint venture said Friday that Choice Fragmentation, based on purchase data, makes it possible to spotlight the most likely buyers of a consumer