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Nielsen Global Connect

Nielsen acquires merchandising and data solutions leader Precima

Nielsen acquires merchandising and data solutions leader Precima

NEW YORK — Nielsen Global Connect announced Friday that it has completed its acquisition of Precima, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s

Nielsen announces 2019 Breakthrough Innovation winners

Nielsen announces 2019 Breakthrough Innovation winners

NEW YORK — Nielsen Global Connect released its highly anticipated Top 25 Breakthrough Innovation winners for 2019. For close to a decade, this list has been the gold standard in recognizing innovation and global success within the consumer packaged goods (CPG) space. The steady growth and diversification of Nielsen’s Top 25 Breakthrough Innovations mirrors the