ECRM_1170x120_8-1-17

Nishat Mehta

IRI intros new Audience Builder solution

IRI intros new Audience Builder solution

CHICAGO — IRI has launched IRI Audience Builder, a new offering in their audience portfolio. IRI Audience Builder, in addition to the concierge-based audience development service, IRI Audience Desk, expands IRI’s audience development capabilities by providing clients with self-service access to the industry’s largest repository of de-identified multichannel retailer data. This powerful, web-based solution helps marketers,

IRI teams with Time’s Viant for people-based marketing

IRI teams with Time’s Viant for people-based marketing

CHICAGO and IRVINE, Calif. — IRI has allied with Time Inc. subsidiary Viant to provide “people-based” target marketing and measurement for consumer packaged goods (CPG) and retail marketers. The companies said Tuesday that the IRI-Viant partnership will bolster Viant’s people-based data and analytics offerings for shopper marketers with IRI’s unique retailer data sets and in-store