Norman de Greve

CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, has rolled out “Beauty in Real Life,” the first advertising campaign to demonstrate the retailer’s commitment, announced in January, to creating new standards for beauty imagery in order to highlight an authentic and more realistic image of beauty for its customers. Beauty in Real

CVS goes live with same-day Rx delivery in Manhattan

CVS goes live with same-day Rx delivery in Manhattan

WOONSOCKET, R.I. — CVS Pharmacy this week launched free, same-day delivery for prescription drugs and certain over-the-counter products in Manhattan. CVS said Wednesday that the delivery service is being offered at all locations in Manhattan. Prescriptions and OTC items can be delivered directly from CVS Pharmacy in secure, tamper-proof packaging to the customer’s door. OTC

CVS Health hires chief marketing officer

CVS Health hires chief marketing officer

WOONSOCKET, R.I. — Norman de Greve has been named as chief marketing officer at CVS Health. CVS said Tuesday that de Greve, president of the Boston and Detroit offices of marketing and technology agency DigitasLBi, is slated to start in the new post on July 15. In the role, de Greve will oversee marketing strategy