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NYX

Most of all, today’s beauty shoppers want value

Most of all, today’s beauty shoppers want value

NEW YORK — The secret weapon in the battle for the $62 billion that U.S. customers spend on beauty care and cosmetics just might be something mass retailers had all along — steep values. While drug, discount and supermarket chains have burnished their image in beauty with illumination, upgraded products and elevated service, it turns

Influencers: The New Beauty Tastemakers

Influencers: The New Beauty Tastemakers

NEW YORK — Not that long ago, beauty marketers pumped mega-dollars into a beauty brand or hired a celebrity to hawk it. Big brands prospered, while niche lines often got lost in the shuffle. Today, one post by Kylie Jenner about a beauty item, especially her own, can break the internet with activity. Few people

Sephora, Ulta turn up the heat in beauty care

Sephora, Ulta turn up the heat in beauty care

NEW YORK — Sephora and Ulta Beauty have altered the beauty care landscape, siphoning off customers from both department and mass stores. And both specialty retailers show no signs of slowing down — suggesting that mass retailers must find new strategies to stem the losses, especially of Millennials and Generation Z customers. Market researcher Euromonitor

CVS beauty care mix brings new energy

CVS beauty care mix brings new energy

WOONSOCKET, R.I. — CVS Pharmacy is unleashing a bevy of new items to prove it can compete with specialty beauty care merchants and lure younger beauty-crazed shoppers. Competitors offering the latest trends had siphoned off some of those customers, but now CVS is finding a path to add newness at lightning speed — and at