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omnichannel shoppers

Grasping digitally influenced shoppers

Grasping digitally influenced shoppers

Quarterly financial results continue to demonstrate that retailers are struggling to crack the code to serve omnichannel shoppers profitably. Despite the fact that most sales happen in brick-and-mortar locations, the overall industry trend is down and store closures are on the rise. 2017 promises to be a rough year for retail. Meanwhile, online revenues are