TRP_1170x120_3-8-19

omnichannel marketing

Market Track acquires omnichannel specialist InfoScout

Market Track acquires omnichannel specialist InfoScout

CHICAGO — Advertising and marketing intelligence firm Market Track LLC has acquired InfoScout, a San Francisco-based provider of omnichannel shopper behavior analytics. Financial terms of the cash-and-stock transaction weren’t disclosed. Market Track said the addition of InfoScout will enable it to connect omnichannel marketing and pricing activity to actual sales results. InfoScout maintains the nation’s

Engaging drug store shoppers in today’s ‘and’ world

Engaging drug store shoppers in today’s ‘and’ world

In today’s retail and consumer packaged goods marketplace, consumer shopping habits are changing rapidly. Households have more choices in where and how they shop, what they buy, and how they engage with retailers and brands while making their purchase decisions. Consumers are shopping in more retail channels and formats then ever before to fulfill their