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online CPG purchases

Shoppers step up online CPG purchases

Shoppers step up online CPG purchases

CHICAGO — Seeking lower prices and added convenience, more U.S. shoppers are going online to buy consumer packaged goods (CPG), according to market researcher IRI. Results from the latest IRI Consumer Connect survey, released this week, reveal that 28% of consumers bought grocery items online in the fourth quarter of 2017, compared with 23% making