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online retailers

Personalized messages to shoppers cut through clutter

Personalized messages to shoppers cut through clutter

Rapid advancements in technology have changed how shoppers live their lives, and this certainly includes how they shop. People are always connected, always on and always seeking — and finding — information. Immediate access to information is an expectation, not an added benefit. This need for immediate access to information has changed the face of

Rationalization of store base on the horizon

Rationalization of store base on the horizon

The second annual Amazon Prime Day was held this month and, despite early technical problems that slowed down the checkout process for some customers, it was another in a series of successes for the nation’s leading online merchant. The company reported that the event was the best day in Amazon.com’s 22-year history, with sales in