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online sales of beauty and personal care products

Shopper loyalty up for grabs as e-commerce sales surge

Shopper loyalty up for grabs as e-commerce sales surge

Online sales of beauty and personal care products are on the rise, and further penetration is expected. Yet one tough question is keeping online sellers awake at night: Will online’s convenient delivery, wider product selection, competitive pricing and access to information complement the in-store experience, or will it instead cripple traditional retailers’ sales and margins?