Online vitamin sales supplements plateau, according to latest TABS analytics study
SHELTON, Conn. – Mass market brick and mortar stores, like Walmart and Target, and eCommerce retailers have seen the most success in attracting buyers of vitamins, minerals and nutritional supplements (VMS), according the TABS Analytics 12th Annual Vitamin Study. However, after more than doubling in the past decade, overall online penetration has plateaued at about 17%.
