PCMA unveils new campaign on the value of PBMs
WASHINGTON— As the debate on prescription drug costs continues and policymakers seek solutions to reduce out-of-control prices for consumers, the Pharmaceutical Care Management Association (PCMA) today is announcing the launch of a new, multi-faceted digital public affairs campaign OnYourRxSide. The campaign is designed to increase awareness of the value that pharmacy benefit managers (PBMs) bring to patients and the employers and public programs
