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OnYourRxSide

PCMA unveils new campaign on the value of PBMs

PCMA unveils new campaign on the value of PBMs

WASHINGTON— As the debate on prescription drug costs continues and policymakers seek solutions to reduce out-of-control prices for consumers, the Pharmaceutical Care Management Association (PCMA) today is announcing the launch of a new, multi-faceted digital public affairs campaign OnYourRxSide.  The campaign is designed to increase awareness of the value that pharmacy benefit managers (PBMs) bring to patients and the employers and public programs