ROCHESTER, Mich. — OptimizeRx Corp. announced Tuesday a renewed exclusive partnership agreement with Therapy Brands, leveraging their NewCrop solution, a leading electronic prescribing service trusted by hundreds of EHRs nationwide. The new agreement is an extension of the exclusive partnership between Therapy Brands and OptimizeRx initiated in 2019. The agreement gives NewCrop’s ePrescribing platform unparalleled
ROCHESTER, Mich. — OptimizeRx Corp. has announced a definitive agreement to acquire the EvinceMed platform and related assets. EvinceMed is a leader in delivering end-to-end automation for specialty pharmaceutical transactions. The acquisition includes the full Market Access Management Platform supporting pharma manufacturers, hub providers and pharmacies to improve patient access, speed to therapy and activation
ROCHESTER, Mich. — OptimizeRx Corp. announced key findings spotlighting the value of new digital engagement technologies which are poised to fill gaps in critical areas where patients and physicians need additional support in the management of type 2 diabetes (T2D) – according to a survey of top endocrinologists. Given the abundance of treatment options for
ROCHESTER, Mich. — OptimizeRx Corp. announced the launch of its new Therapy Initiation Workflow, a digital solution focused on accelerating patient access to treatments where time-consuming medical documentation is required of health care providers (HCPs) prior to pharmacies dispensing prescribed drugs. The new platform enhancement particularly supports the fast-growing area of specialty medications. In-line with
ROCHESTER, Mich. — OptimizeRx Corp. has introduced a transformative enhancement to its digital health and communications platform. The new enhancement involves the application of advanced analytics, using machine-learning methods applied to real-world data (RWD), resulting in the accurate delivery of therapeutic support and brand messages to clinicians at critical points in a patient’s care journey. This
ROCHESTER, Mich. — OptimizeRx Corp. has partnered with Higi, a consumer health care technology and engagement company, giving health care consumers direct access to savings and life sciences patient engagement programs. The partnership introduces the OptimizeRx digital health platform directly to health care consumers for the first time. Higi users at 10,000 retail and pharmacy
ROCHESTER, Mich. — OptimizeRx Corp. has completed the latest expansion of its digital health communication network in collaboration with Change Healthcare. Change Healthcare’s Intelligent Healthcare Network is the broadest and deepest in the industry, driving 14 billion transactions each year, delivering $150 billion in payments, and providing unparalleled insights for the company’s data solutions business.
ROCHESTER, Mich. — OptimizeRx Corp. has appointed Greg Wasson, former president and CEO of Walgreen Boots Alliance, to its board of directors. “Consumer awareness of digital health services, and especially the need for better affordability and adherence, has never been greater,” said OptimizeRx CEO and director, William Febbo. “Our platform delivers for the life sciences
ROCHESTER — OptimizeRx Corp., a leading provider of digital health solutions for life science companies and payers, has launched its first health technology solution from OptimizeRx Innovation Lab, aimed at increasing speed to therapy for patients by providing timely access to enrollment forms within the provider workflow, making it easier for patients to enroll in
