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over-the-counter drug

Walmart enhances shopping experience for OTCs

Walmart enhances shopping experience for OTCs

BENTONVILLE, Ark. — A simplified shopping experience with improved navigation and adjacencies is at the heart of Walmart’s over-the-counter drug presentation, says Carmen Bauza, the company’s senior vice president of OTC health care. The goal is to give customers opportunities to build their shopping basket, explains Bauza, who also oversees optical, baby care, paper goods

For Rxs and OTCs, Americans favor generics

For Rxs and OTCs, Americans favor generics

NEW YORK — When given a choice in purchasing a prescription or over-the-counter drug, most U.S. consumers will opt for a generic product, a new Harris Poll finds. Harris said Wednesday that of the 2,255 U.S. adults it surveyed, 69% said they would pick the generic drug more often, and 30% indicated that they would