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Pantene

Pantene turns spotlight on hairstyle diversity

Pantene turns spotlight on hairstyle diversity

CINCINNATI — Pantene is launching new advertising featuring singer and brand ambassador Jillian Hervey that celebrates hairstyle diversity. Part of the next chapter of Pantene’s “Strong Is Beautiful” campaign, the new ad highlights the heritage, diversity and beauty of African-American hair. Hervey and African-American women of all ages showcase a range of hair textures and

Pantene signs Priyanka Chopra as brand ambassador

Pantene signs Priyanka Chopra as brand ambassador

CINCINNATI — Actress and philanthropist Priyanka Chopra has been named as Pantene’s newest global brand ambassador. The Procter & Gamble hair care brand said Chopra will be the face of its new campaign, which spotlights its breakthrough Pantene Pro-V new shampoo formulas that “go beyond washing to fuel hair from within.” Plans call for Chopra

Pantene campaign enlists Provision 3-D kiosks

Pantene campaign enlists Provision 3-D kiosks

CHATSWORTH, Calif. — Procter & Gamble Co. has launched a national promotional campaign for its Pantene hair care brand on Provision 3D Savings Center kiosks. Provision Interactive Technologies Inc. said the campaign will provide consumers with in-store Pantene coupons via its kiosks, which feature unique 3-D holographic technology, in retail locations nationwide. The 3D Saving Center units

Pantene signs Selena Gomez as brand ambassador

Pantene signs Selena Gomez as brand ambassador

CINCINNATI — Procter & Gamble Co. has signed up singer and actress Selena Gomez as an ambassador for its Pantene hair care brand. P&G said Monday that Gomez will be featured in Pantene’s “Strong Is Beautiful” promotional campaign slated to launch in August. She will appear in all elements of the brand’s marketing campaign, including