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Paris Presents

Freeman Beauty donates 1 million sheet masks to nurses and health care workers on the front lines

Freeman Beauty donates 1 million sheet masks to nurses and health care workers on the front lines

CHICAGO — Freeman Beauty, a beauty brand under the Paris Presents portfolio, best known for its wide range of facial masks and specialty bath and body products, announced Tuesday its donation of 1 million sheet masks to nurses and healthcare workers nationwide in honor of National Nurses Week May 6th–May 12th. The Center for Disease

Yellow Wood Partners announces senior leadership changes at Paris Presents

Yellow Wood Partners announces senior leadership changes at Paris Presents

BOSTON — Yellow Wood Partners, a Boston-based private equity firm focused on investing in consumer brands and companies, announced changes to the senior leadership team, effective March 1, at its portfolio company Paris Presents, Inc., a rapidly growing provider of branded cosmetic and bath accessories. As part of a planned succession, Patrick O’Brien, chief executive officer of Paris Presents,

Yellow Wood Partners to acquire Paris Presents

Yellow Wood Partners to acquire Paris Presents

GURNEE, Ill. — Yellow Wood Partners, a Boston-based private equity firm focused on investing in consumer brands and companies, has signed a definitive agreement to acquire Paris Presents, Inc. from EagleTree Capital and its co-investors.  As part of the transaction, Paris Presents will be merged with Yellow Wood’s current portfolio company Freeman Beauty, a leading

Influencers: The New Beauty Tastemakers

Influencers: The New Beauty Tastemakers

NEW YORK — Not that long ago, beauty marketers pumped mega-dollars into a beauty brand or hired a celebrity to hawk it. Big brands prospered, while niche lines often got lost in the shuffle. Today, one post by Kylie Jenner about a beauty item, especially her own, can break the internet with activity. Few people

EcoTools, Vanessa Hudgens team up for mobile tour

EcoTools, Vanessa Hudgens team up for mobile tour

GURNEE, Ill. — EcoTools has enlisted actress Vanessa Hudgens to take part in an eight-week national mobile tour. The Paris Presents Inc. beauty accessories brand said that the 2017 #MyTrueBeauty campaign aims to help women “take the intimidation out of makeup application and embrace all beauty.” During tour stops, consumers will be able to explore

EcoTools marks 10th year with New Modern Eco Collection

EcoTools marks 10th year with New Modern Eco Collection

GURNEE, Ill. — EcoTools is celebrating its 10th anniversary in 2017 with the launch of its New Modern Eco Collection beauty accessories. The Paris Presents Inc. brand said the new line sports a refreshed logo and packaging, with clean colors and modern metallic accents, and advances its hair, bath and spa and makeup application collections.