PP_1170x120_10-25-21

Pat Dodd

Nielsen acquires merchandising and data solutions leader Precima

Nielsen acquires merchandising and data solutions leader Precima

NEW YORK — Nielsen Global Connect announced Friday that it has completed its acquisition of Precima, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s