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PepsiCo’s Frito-Lay division

Doritos debuts Super Bowl collaboration between Chance the Rapper and the Backstreet Boys

Doritos debuts Super Bowl collaboration between Chance the Rapper and the Backstreet Boys

PLANO, Texas — Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, today unveiled its campaign and advertisement for Super Bowl LIII on February 3. Titled “Now It’s Hot,” the creative (watch here) showcases a never-before-heard remix by Chance the Rapper of the Backstreet Boys’ massive hit “I Want It That Way,” the first time the

Adheris Health