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Periscope by McKinsey

Tech-driven consumer appetite for digital is reshaping retail’s next normal

Tech-driven consumer appetite for digital is reshaping retail’s next normal

NEW YORK—A new report commissioned by Periscope by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ demand for digital. Periscope by McKinsey is a suite of marketing and sales analytics solutions that help companies achieve sustainable revenue growth.   Retail reimagined: The new era for customer experience surveyed

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