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pharma industry

Survey notes pros, cons of DTC drug ads

Survey notes pros, cons of DTC drug ads

Direct-to-consumer advertising for pharmaceuticals has led to a more “inquisitive” patient, but doctors are concerned about how these ads shape patients’ understanding of the medications, a new microsurvey by InCrowd finds. The physicians poll by InCrowd, a provider of real-time market intelligence to life sciences and health care firms, revealed that the estimated $5.4 billion

Adheris Health