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Pharmavite

Pharmavite names Publicis New York as agency lead for Nature Made

Pharmavite names Publicis New York as agency lead for Nature Made

NEW YORK — Pharmavite announced Publicis New York as agency-of-record for Nature Made vitamins and supplements. Following a competitive review, Publicis New York was chosen as the marketing partner to catapult Nature Made into the next decade leading their brand transformation, and building on the brand’s deep heritage of quality and trust with consumers. The

Pharmavite appoints Rhonda Hoffman chief marketing officer

Pharmavite appoints Rhonda Hoffman chief marketing officer

WEST HILLS, Calif. — Pharmavite announced Monday that it has named Rhonda Hoffman as chief marketing officer. In this role, Hoffman will lead all marketing efforts for Pharmavite, including brand development, consumer insights, advertising and organization development. “We’re thrilled to announce Rhonda Hoffman as our new Chief Marketing Officer and firmly believe that she has

Pharmavite names Bryan Donaldson EVP of sales

Pharmavite names Bryan Donaldson EVP of sales

WEST HILLS, Calif. — Pharmavite announced Tuesday that it has appointed Bryan Donaldson to executive vice president of sales. In this critical role, Donaldson will oversee all sales functionality for Pharmavite, including customer relationships, sales planning and forecasting, customer development and retail execution. Prior to his promotion, Donaldson worked as divisional vice president, sales with

CEO succession upcoming at Pharmavite

CEO succession upcoming at Pharmavite

NORTHRIDGE, Calif. — Early next month, Pharmavite LLC plans to move forward with a succession at chief executive officer. The vitamins, minerals and dietary supplements maker has named Jeff Boutelle as CEO and a board member effective August 7. He replaces Noriko Tojo as chief executive. Plans call for Tojo to continue to serve as

Pharmavite tabs Kellogg’s exec for new sales post

Pharmavite tabs Kellogg’s exec for new sales post

NORTHRIDGE, Calif. — Tony True has joined Pharmavite LLC as vice president of North American sales, a newly created position. In the role, True will oversee all sales functions in North America, including customer relationships, sales planning and forecasting, customer development and retail execution, as well as provide increased organizational leverage, capability and talent planning,

Nature Made launches quartet of new products

Nature Made launches quartet of new products

NORTHRIDGE, Calif. — Nature Made has rolled out four new products, including an omega-3 with added absorption, a daily immune care supplement, a probiotic with vitamin B12 gummy and a multivitamin with omega-3 for men. The Pharmavite LLC vitamin and supplement brand said the new items support various wellness needs in the heart health, immune

Nature Made Adult Gummies earn USP seal

Nature Made Adult Gummies earn USP seal

NORTHRIDGE, Calif. — Nature Made Adult Gummies Vitamin D, Vitamin C, Energy B12 and Fish Oil have received the United States Pharmacopeia (USP) Verified Mark. Pharmavite LLC, the maker of the vitamins and supplements brand, said the products are the first vitamin gummies on the market from any brand to receive the USP quality verification,

Nature Made set to launch new probiotic

Nature Made set to launch new probiotic

NORTHRIDGE, Calif. — Nature Made has unveiled Nature Made Advanced Dual Support, a new probiotic that offers comprehensive digestive support. The Pharmavite vitamin and dietary supplement brand said Tuesday that Nature Made Advanced Dual Support targets both parts of the digestive tract, which helps support digestive flora balance with the added benefit of supporting regularity.

N.Y. attorney general widens supplements probe

NEW YORK — The New York Attorney General’s Office has sent letters to four manufacturers of dietary supplements requesting information on the ingredients and quality control measures used for their products sold in the state. New York Attorney General Eric Schneiderman sent the letters this week to Pharmavite LLC, Nature’s Way Products Inc., NBTY Inc.