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Phil Smiley

Kantar Retail becomes part of new Kantar Consulting

Kantar Retail becomes part of new Kantar Consulting

LONDON — Kantar, the data investment management division of advertising and PR giant WPP, has launched of Kantar Consulting, a sales and marketing consultancy designed to “switch on growth” for brand owners and retailers. Kantar Consulting brings together four of Kantar’s founding brands — Kantar Retail, Kantar Added Value, Kantar Futures and Kantar Vermeer — into