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Precima

Nielsen acquires merchandising and data solutions leader Precima

Nielsen acquires merchandising and data solutions leader Precima

NEW YORK — Nielsen Global Connect announced Friday that it has completed its acquisition of Precima, an industry-leading, SaaS-based provider of powerful retail and customer data applications and analytics, from Alliance Data Systems Corp. Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s

Loblaw to boost grocery, pharmacy retail analytics access

Loblaw to boost grocery, pharmacy retail analytics access

PLANO, Texas — Loblaw Cos. has tapped Alliance Data Systems Corp. subsidiary Precima to help sharpen its grocery and pharmacy analytics. Under a new long-term agreement, Precima will work with Loblaw to develop a single-access retail analytics portal to provide customer, marketing and merchandising insights for grocery and pharmacy retail, Alliance Data said Tuesday. The