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predictive analytics

It’s time to apply analytics to category management

It’s time to apply analytics to category management

Despite all of the talk of big data and predictive analytics, and the maturity of customer loyalty programs, many food, drug and mass retailers continue to rely primarily on category managers to make critical merchandising decisions. Part of the difficulty may be the age-old challenge of an abundance of data but a dearth of insight.

CVS, IBM team up to improve patient care

CVS, IBM team up to improve patient care

WOONSOCKET, R.I. and ARMONK, N.Y. — CVS Health and IBM are pooling their expertise in predictive analytics and leveraging the information technology giant’s Watson cognitive computing platform to improve care management for patients with chronic diseases. The companies said Thursday that the partnership will enable health care practitioners to quickly and easily gain insights from stores of