CINCINNATI — Procter & Gamble Co. has enlisted multi-Grammy award-winning musician and dad, John Legend, for a Father’s Day promotion for Pampers. In an ode to dads, Pampers and Legend released a video of the “stinky booty” song that he sings to daughter Luna while changing her diaper. “As a father of two kids in diapers, I
NEW YORK — Product of the Year USA recognized 31 products from across the consumer packaged goods market with its 2018 Product of the Year Awards. This year’s 2018 Product of the Year Award winners were announced at Thursday evening at the Edison Ballroom in New York City during the annual Product of the Year Awards
CINCINNATI — Crest has expanded its oral care product lineup with Gum Detoxify, a new toothpaste that’s specially formulated to improve gum health. The Procter & Gamble Co. brand said Wednesday that Crest Gum Detoxify reaches below the gum line to neutralize harmful plaque bacteria and help prevent gingivitis, resulting in clinically proven healthier gums. Gum
CINCINNATI — After a lengthy proxy battle, Procter & Gamble Co. has named Novartis chief executive officer Joseph Jimenez and activist investor Nelson Peltz as directors. Jimenez and Peltz, co-founder of Trian Fund Management, are slated to join the board on March 1. Their additions will expand the P&G board from 11 to 13 members.
BOSTON — In January, Gillette plans to roll out eight men’s and women’s shaving and grooming solutions that the brand calls its “most comprehensive innovation bundle ever.” The Procter & Gamble brand said Gillette’s 2018 product lineup include the first cooling technology for disposable razors, the first Venus facial hair removal device and new Gillette3
BOSTON — Gillette has launched a three-month pilot for Treo, described as the first-ever assisted shaving razor. The Procter & Gamble shaving brand this week invited U.S. and U.K. consumers to request a product sample at the new GilletteTreo.com website. The Gillette Treo assisted shaving razor has been engineered to provide control, safety and comfort.
CINCINNATI — Procter & Gamble Co.’s Clearblue brand has unveiled the Clearblue Connected Ovulation Test System, which the company says pairs the accuracy of its Clearblue Ovulation Test with the convenience of an app. The system is designed to track a user’s personal hormone profile and identify four or more best days to get pregnant,
CINCINNATI — In line with consumers’ rising concern about the contents of the products they buy, Procter & Gamble Co. is stepping up transparency for its fragrance ingredients. P&G said Wednesday that it plans to share online all fragrance ingredients down to 0.01% for its full U.S. and Canadian product portfolio by the end of
NEW YORK — Procter & Gamble Co. global beauty president Patrice Louvet is leaving the company to join Ralph Lauren Corp. as president and chief executive officer. Plans call for Louvet to take the reins as Ralph Lauren’s CEO on July 17. At that time, he also will join the company’s board of directors. He
NEW YORK — Braun has launched the new Series 3 Shave & Style electric shaver, described as “the ideal starter kit” for men looking to stay well-groomed while taking care of their skin. The Procter & Gamble grooming brand said Wednesday that the Braun Series 3 Shave & Style is the most affordable three-flex shaver
CINCINNATI — Pantene is launching new advertising featuring singer and brand ambassador Jillian Hervey that celebrates hairstyle diversity. Part of the next chapter of Pantene’s “Strong Is Beautiful” campaign, the new ad highlights the heritage, diversity and beauty of African-American hair. Hervey and African-American women of all ages showcase a range of hair textures and
BOSTON — Gillette said it’s bringing women a higher level of shaving comfort with its new Venus ComfortGlide razors. The Procter & Gamble shaving brand said Gillette Venus ComfortGlide razors sport flexible moisture bars to glide seamlessly over and into every curve of a woman’s body, providing a high degree of comfort without sacrificing a
CINCINNATI — Procter & Gamble Co. says it’s bringing a new personal cleansing experience to its Olay, Ivory and Old Spice brands with the launch of Duo. P&G said Tuesday that Duo — a dual-sided, body cleansing buffer pad — marks the first time that a brand combines the cleaning power of bar soap, care
NEW YORK — Braun has launched a new range of four men’s styling kits and two new beard trimmers designed to provide grooming versatility, including for men who want to keep some stubble. The Procter & Gamble men’s grooming brand this week announced the Braun Styling Range, which is rolling out to U.S. retailers starting