CINCINNATI — For 50 years now, Herbal Essences has been known and loved for its iconic scents and plant-powered products that leave hair looking and smelling amazing. In honor of this milestone anniversary, Herbal Essences is inviting fans to celebrate their favorite hair moments through a #ScentBack journey on TikTok and Instagram, demonstrating the way
CINCINNATI — Old Spice has unveiled the new “Smell Ready for Anything” campaign featuring a series of ads highlighting transformative moments to encourage guys to smell new possibilities, realize true potential within, and manifest their own greatness in 2021. With more than 80 years empowering guys to feel confident in their own skin, the brand’s
TORONTO — Secret Deodorant announced that it is committing $1 million to the Professional Women’s Hockey Players Association (PWHPA), the largest corporate commitment ever made for professional women’s hockey in North America. This funding is integral to ensuring the sport’s top players are given an opportunity to play and are given a spotlight to advocate for a new and
CINCINNATI — Secret Deodorant announced the launch of #RaiseItUp, a multi-phased initiative that empowers and supports women at a time when COVID-19 threatens to be the biggest setback to gender equality in a decade. As part of Secret’s pledge to donate an additional $1 million in support of equality programs, the brand is taking immediate
CINCINNATI — Head & Shoulders, the official shampoo of the National Football League (NFL) for over ten years, is bringing Patrick Mahomes and Troy Polamalu together once again. Last season, Patrick and Troy joined Head & Shoulders in a heated debate about what is more critical for success – a high-powered offense or a strong defense
SUNNYVALE, Calif. — Google Cloud said on Tuesday that Procter & Gamble (P&G) selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new
CINCINNATI – Procter & Gamble and ShopRite have partnered with ProCamps to host a Virtual Guest Teacher series, bringing professional athletes into distance learning classrooms across multiple cities this month. Each participating pro will conduct an interactive virtual class for kids across the area to help keep them engaged, learning, and physically active while they are
CINCINNATI — Procter & Gamble announced it has been recognized as a 2019 Safer Choice Partner of the Year by the Environmental Protection Agency (EPA). The award recognizes selected products in P&G’s Home Made Simple product portfolio for outstanding achievement in the design, manufacture, selection and use of its dish, fabric and surface cleaning products developed
CINCINNATI — Procter & Gamble Co. has enlisted multi-Grammy award-winning musician and dad, John Legend, for a Father’s Day promotion for Pampers. In an ode to dads, Pampers and Legend released a video of the “stinky booty” song that he sings to daughter Luna while changing her diaper. “As a father of two kids in diapers, I
NEW YORK — Product of the Year USA recognized 31 products from across the consumer packaged goods market with its 2018 Product of the Year Awards. This year’s 2018 Product of the Year Award winners were announced at Thursday evening at the Edison Ballroom in New York City during the annual Product of the Year Awards
CINCINNATI — Crest has expanded its oral care product lineup with Gum Detoxify, a new toothpaste that’s specially formulated to improve gum health. The Procter & Gamble Co. brand said Wednesday that Crest Gum Detoxify reaches below the gum line to neutralize harmful plaque bacteria and help prevent gingivitis, resulting in clinically proven healthier gums. Gum
CINCINNATI — After a lengthy proxy battle, Procter & Gamble Co. has named Novartis chief executive officer Joseph Jimenez and activist investor Nelson Peltz as directors. Jimenez and Peltz, co-founder of Trian Fund Management, are slated to join the board on March 1. Their additions will expand the P&G board from 11 to 13 members.
BOSTON — In January, Gillette plans to roll out eight men’s and women’s shaving and grooming solutions that the brand calls its “most comprehensive innovation bundle ever.” The Procter & Gamble brand said Gillette’s 2018 product lineup include the first cooling technology for disposable razors, the first Venus facial hair removal device and new Gillette3
BOSTON — Gillette has launched a three-month pilot for Treo, described as the first-ever assisted shaving razor. The Procter & Gamble shaving brand this week invited U.S. and U.K. consumers to request a product sample at the new GilletteTreo.com website. The Gillette Treo assisted shaving razor has been engineered to provide control, safety and comfort.