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Procter & Gamble

Product of the Year USA unveils 2018 award winners

Product of the Year USA unveils 2018 award winners

NEW YORK — Product of the Year USA recognized 31 products from across the consumer packaged goods market with its 2018 Product of the Year Awards. This year’s 2018 Product of the Year Award winners were announced at Thursday evening at the Edison Ballroom in New York City during the annual Product of the Year Awards

Crest Gum Detoxify toothpaste reaches below gum line

Crest Gum Detoxify toothpaste reaches below gum line

CINCINNATI — Crest has expanded its oral care product lineup with Gum Detoxify, a new toothpaste that’s specially formulated to improve gum health. The Procter & Gamble Co. brand said Wednesday that Crest Gum Detoxify reaches below the gum line to neutralize harmful plaque bacteria and help prevent gingivitis, resulting in clinically proven healthier gums. Gum

P&G names Jimenez, Peltz to board after proxy fight

P&G names Jimenez, Peltz to board after proxy fight

CINCINNATI — After a lengthy proxy battle, Procter & Gamble Co. has named Novartis chief executive officer Joseph Jimenez and activist investor Nelson Peltz as directors. Jimenez and Peltz, co-founder of Trian Fund Management, are slated to join the board on March 1. Their additions will expand the P&G board from 11 to 13 members.

Gillette readies new grooming options for 2018

Gillette readies new grooming options for 2018

BOSTON — In January, Gillette plans to roll out eight men’s and women’s shaving and grooming solutions that the brand calls its “most comprehensive innovation bundle ever.” The Procter & Gamble brand said Gillette’s 2018 product lineup include the first cooling technology for disposable razors, the first Venus facial hair removal device and new Gillette3

Gillette kicks off pilot of Treo assisted shaving razor

Gillette kicks off pilot of Treo assisted shaving razor

BOSTON — Gillette has launched a three-month pilot for Treo, described as the first-ever assisted shaving razor. The Procter & Gamble shaving brand this week invited U.S. and U.K. consumers to request a product sample at the new  GilletteTreo.com website. The Gillette Treo assisted shaving razor has been engineered to provide control, safety and comfort.

Clearblue launches ovulation test system

Clearblue launches ovulation test system

CINCINNATI — Procter & Gamble Co.’s Clearblue brand has unveiled the Clearblue Connected Ovulation Test System, which the company says pairs the accuracy of its Clearblue Ovulation Test with the convenience of an app. The system is designed to track a user’s personal hormone profile and identify four or more best days to get pregnant,

P&G to boost fragrance ingredient transparency

P&G to boost fragrance ingredient transparency

CINCINNATI — In line with consumers’ rising concern about the contents of the products they buy, Procter & Gamble Co. is stepping up transparency for its fragrance ingredients. P&G said Wednesday that it plans to share online all fragrance ingredients down to 0.01% for its full U.S. and Canadian product portfolio by the end of

Pantene turns spotlight on hairstyle diversity

Pantene turns spotlight on hairstyle diversity

CINCINNATI — Pantene is launching new advertising featuring singer and brand ambassador Jillian Hervey that celebrates hairstyle diversity. Part of the next chapter of Pantene’s “Strong Is Beautiful” campaign, the new ad highlights the heritage, diversity and beauty of African-American hair. Hervey and African-American women of all ages showcase a range of hair textures and

Gillette touts smoother shaving with Venus ComfortGlide

Gillette touts smoother shaving with Venus ComfortGlide

BOSTON — Gillette said it’s bringing women a higher level of shaving comfort with its new Venus ComfortGlide razors. The Procter & Gamble shaving brand said Gillette Venus ComfortGlide razors sport flexible moisture bars to glide seamlessly over and into every curve of a woman’s body, providing a high degree of comfort without sacrificing a

P&G unveils multifunction Duo personal cleansing pad

P&G unveils multifunction Duo personal cleansing pad

CINCINNATI — Procter & Gamble Co. says it’s bringing a new personal cleansing experience to its Olay, Ivory and Old Spice brands with the launch of Duo. P&G said Tuesday that Duo — a dual-sided, body cleansing buffer pad — marks the first time that a brand combines the cleaning power of bar soap, care

Braun Styling Range aims to give men grooming versatility

Braun Styling Range aims to give men grooming versatility

NEW YORK — Braun has launched a new range of four men’s styling kits and two new beard trimmers designed to provide grooming versatility, including for men who want to keep some stubble. The Procter & Gamble men’s grooming brand this week announced the Braun Styling Range, which is rolling out to U.S. retailers starting

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