CINCINNATI — Pampers has unveiled its smallest premature baby diaper using a design developed with neonatal intensive care unit (NICU) nurses. The Procter & Gamble baby care brand said Thursday that the new Pampers Preemie Swaddlers Size P-3 diaper is three sizes smaller than newborn diapers, enabling it to fit the tiniest and most vulnerable
CINCINNATI — Procter & Gamble Co.’s Vicks has relaunched the Sinex brand with an expanded lineup of over-the-counter medicines for sinus symptoms. P&G said the move aims to establish Vicks Sinex as a “clear choice” in a crowded OTC category that can be bewildering to consumers seeking relief from nasal congestion and sinus pressure caused
CINCINNATI — Pampers has introduced new and improved Pampers Easy Ups Training Underwear, which includes a stretchier waistband and the brand’s extra absorbency technology. The Procter & Gamble baby care brand said Wednesday that the new Pampers Easy Ups sport a 360-degree stretchy waistband that stretches all the way around to give toddlers an underwear-like
NEW YORK — Edgewell Personal Care has denied charges in a patent infringement and false advertising lawsuit filed by shaving products rival Gillette Co., a subsidiary of Procter & Gamble Co. P&G said Tuesday that through Gillette it filed suit against Edgewell in U.S. District Court in the Southern District of New York. Focusing on
CINCINNATI — Star National Football League linebacker Von Miller of the Denver Broncos has signed up to be the face of Old Spice for its 2016 NFL campaign. The Procter & Gamble men’s personal care brand said Tuesday that, as the new “Old Spice Guy,” Miller will spotlight the Hardest Working Collection, which Old Spice
CINCINNATI — A new advertising campaign from Nice’n Easy brings back a Clairol model from the past. The Procter & Gamble hair care brand said that after a 30-year hiatus, Tracey “Africa” Norman is making a return to modeling in the new “Color As Real As You Are” campaign for Nice’n Easy. Norman will appear
SECAUCUS, N.J. — Consumer goods manufacturer, distributor and marketer My Imports USA has acquired the TAG men’s personal care brand from Procter & Gamble Co. Financial terms of the transaction weren’t disclosed. My Imports USA said Tuesday that it will continue to market TAG deodorants and expand the brand to with new deodorants, antiperspirants, body
In a move not likely to please retailers, Procter & Gamble reportedly is testing an online subscription service for Tide Pods laundry detergent capsules. A report Tuesday by The Wall Street Journal said that in Atlanta P&G has tested the Tide Wash Club, an online subscription service with free shipping for the Tide Pods. And
CINCINNATI — The Radiant Collection, a feminine care line from Procter & Gamble Co.’s Tampax and Always brands, has signed on as a sponsor for “The Untouchable Tour” of singer Meghan Trainor. P&G said The Radiant Collection will be on-site at 26 dates throughout Trainor’s U.S. tour and online. The Radiant Collection combines products from
CINCINNATI — Pantene has enlisted singer Jillian Hervey as a brand ambassador for a multimedia marketing campaign to celebrate curly hair. The Procter & Gamble hair care brand said Hervey, lead singer of the R&B/soul band Lion Babe, will appear in all elements of its holistic marketing campaign this summer, including television, print and digital
WASHINGTON — The Consumer Healthcare Products Association (CHPA) has elected officers and members to its board of directors. CHPA said Wednesday that Patrick Lockwood-Taylor, vice president of Personal Health Care North America and Digestive Wellness Design for Procter & Gamble Co., will continue to serve as chairman. Jeffrey Needham, executive vice president and general manager
CINCINNATI — Procter & Gamble Co. calls its new Oral-B Genius power toothbrush the brand’s “most intelligent” brushing system to date. Unveiled Sunday at the GSMA Mobile World Congress 2016 in Barcelona, Spain, the Oral-B Genius features Position Detection technology that combines motion sensor technology in the brush and video recognition via a smartphone’s camera
CINCINNATI — A poll from Procter & Gamble cold/flu brand Vicks shows why it’s important for drug stores and other retailers to keep a good supply of over-the-counter medicines at the ready on their shelves. The Puffs & Vicks Cold & Flu Survey revealed that when Americans feel under the weather, they won’t let it
NEW YORK — Ten Procter & Gamble fragrance licenses will transfer to Coty Inc. upon regulatory approval and completion of the companies’ merger transaction, Coty has confirmed. The fragrance brand licenses going to Coty, the company said Tuesday, are Hugo Boss, Gucci, Lacoste, Bruno Banani, Escada, Mexx, James Bond, Gabriela Sabatini, Stella McCartney and Alexander
