NT_1170x120_1-11-18

product discovery

Rite Aid adopts ECRM’s RangeMe platform

Rite Aid adopts ECRM’s RangeMe platform

SAN FRANCISCO — Rite Aid Corp. is enlisting the RangeMe online product discovery and buying platform for a major initiative to scale its product innovation efforts. San Francisco-based RangeMe, recently acquired by Efficient Collaborative Retail Marketing (ECRM), said Tuesday that its platform will enable Rite Aid’s category buying teams to source trending, consumer-ready products faster