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Real Techniques

Influencers: The New Beauty Tastemakers

Influencers: The New Beauty Tastemakers

NEW YORK — Not that long ago, beauty marketers pumped mega-dollars into a beauty brand or hired a celebrity to hawk it. Big brands prospered, while niche lines often got lost in the shuffle. Today, one post by Kylie Jenner about a beauty item, especially her own, can break the internet with activity. Few people

Real Techniques makeup brush line gets update

Real Techniques makeup brush line gets update

GURNEE, Ill. — Real Techniques, a makeup brush brand created by Paris Presents Inc. with makeup artists and YouTube beauty gurus Sam and Nic Chapman, is marking its fifth anniversary by updating its look with bolder colors, sleeker packaging, a modern logo and new products. “We know first-hand how important the smallest of details are

Real Techniques in spotlight at Walgreens

Real Techniques in spotlight at Walgreens

CHICAGO — Paris Presents Inc. is promoting its line of Real Techniques makeup brushes by taking them — and the makeup artists who inspired and helped design them — on the road. The brushes were developed with the help of Sam and Nic Chapman. They are professional makeup artists and sisters, and they are also