PP_1170x120_10-25-21

Recession-Proof Your Business.

IRI looks at building brands during recessionary times

IRI looks at building brands during recessionary times

CHICAGO — As IRI continues to monitor the pandemic, the company has released a special series, “Recession-Proof Your Business.” In past recessions, few large brands enjoyed substantial growth, but now, large, iconic brands are acquiring both new and lapsed buyers. In this new recession, the challenge will be for these brands to maintain buyer loyalty. In

Adheris Health