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rewards program

London Drugs launches its first loyalty program

London Drugs launches its first loyalty program

RICHMOND, British Columbia — London Drugs has delved into the customer rewards arena with the launch of its first-ever loyalty program. Called LDExtras, the rewards program comes after a successful 15-month pilot on Vancouver Island, the western Canada drug chain said Wednesday. Customers earn rewards, or “Extras,” by shopping and purchasing eligible products, called “Visits,”

Wellness+ with Plenti: A step toward true customer loyalty

Wellness+ with Plenti: A step toward true customer loyalty

We at Kantar Retail believe that the May 2015 launch of Rite Aid Corp.’s new wellness+ with Plenti rewards program is an innovative step toward achieving true shopper loyalty. According to the 2015 COLLOQUY Loyalty Census, drug store loyalty program memberships rose 88% to 268 million versus a year ago, the highest growth rate of