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Rimmel

New beauty aisles at CVS reflect transparency

New beauty aisles at CVS reflect transparency

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the Company made the commitment to create

Coty taps digital agency for Rimmel, Bourjois brands

Coty taps digital agency for Rimmel, Bourjois brands

NEW YORK — Coty Inc. formed a partnership with Paris-based brand marketing and technology agency BETC to support its Rimmel and Bourjois color cosmetics brands globally. Coty said Monday that the partnership is slated to launch this fall. The company isn’t disclosing details about the commercial arrangement, citing “competitive reasons.” Rimmel and Bourjois have “very