BAVIS_1170x120_1-20

Rob Hill

Nielsen expands analytics pact with Fred’s

Nielsen expands analytics pact with Fred’s

NEW YORK — Nielsen has renewed its data insights and analytics services pact with Fred’s Inc., expanding the companies’ long-term relationship. Under the agreement, Nielsen will become the exclusive account-level data provider for Fred’s Pharmacy, covering metrics for all 601 Fred’s discount general merchandise stores in 15 states across the southeastern United States, as well