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Roblox

Walmart expands its virtual presence with Roblox

Walmart expands its virtual presence with Roblox

BENTONVILLE, Ark. — As part of its ongoing quest to meet its customers wherever they are, Walmart on Monday launched two new immersive virtual experiences on Roblox, a metaverse gaming platform. Called Walmart Land and Walmart’s Universe of Play, the spaces are meant to offer unique interactive content and entertainment for Gen Z shoppers, allowing

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