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Ryan Short

Bartells redesigns weekly ad circular

SEATTLE — Bartell Drugs has revamped its weekly ad circular, switching from a broadsheet to a tabloid format, and using cleaner graphics and feature-oriented headings to make it easier for consumers to read and use. “We’ve completely redesigned the piece with the customer in mind,” says Bartells senior marketing manager Ryan Short. “The circular has

Bartell Drugs debuts revamped ad circular

Bartell Drugs debuts revamped ad circular

SEATTLE — Bartell Drugs has launched a redesigned weekly ad circular, which it said remains a staple marketing vehicle. The Seattle-area drug chain said the new circular, which features eye-catching graphics and better navigation, rolled out to mailboxes and stores this past Sunday. For the last three years, the circular sported a broadsheet format but,