CURA_1170x120_8-22-19

Sam Gagliardi

IRI says consumer confidence making huge impact on e-commerce growth

IRI says consumer confidence making huge impact on e-commerce growth

CHICAGO  — While 2019 got off to a rocky start, with a partial government shutdown and trade challenges attributed to tariffs, consumers at the close of 2018 were buoyed by their strong household financial health and were spending accordingly. The latest IRI Consumer Connect survey results find that nearly 55% of consumers report their households