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SAS

SAS’ capabilities help Ulta Beauty navigate highly personalized customer journeys

SAS’ capabilities help Ulta Beauty navigate highly personalized customer journeys

NEW YORK — Ulta Beauty is focused on creating highly personalized customer experiences to motivate and inspire beauty enthusiasts while earning their loyalty. To achieve this, the company continues to imagine – and reimagine – beauty and retail expectations throughout the customer journey and has recently enlisted SAS Customer Intelligence 360 to support its MarTech needs.