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Scott Friedman

New store showcases L’Oréal’s NYX Cosmetics

New store showcases L’Oréal’s NYX Cosmetics

NEW YORK — NYX Cosmetics has opened its 20th store, a 2,000-square-foot flagship in Manhattan’s bustling Union Square area. Although the L’Oréal-owned brand has several sites in nearby New Jersey, this was its first in New York City. It is the largest to date, with more than 2,000 SKUs. Expectations are that it will pump