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self-care

Consumer health care: Barriers, contributors to growth

Consumer health care: Barriers, contributors to growth

It’s well-known that when it comes to grocery shopping, the consumer is in charge, armed with knowledge from manufacturer and retailer websites, online and offline advertising, and a tsunami of social media. The same is rapidly becoming true in day-to-day health care — i.e., self-care. Greater access to over-the-counter products and vitamins, minerals and supplements

With self-care trend, it’s time to rethink OTCs, vitamins

With self-care trend, it’s time to rethink OTCs, vitamins

It’s well known that when it comes to grocery shopping, the consumer is in charge, armed with the knowledge from manufacturer and retailer websites, online and offline advertising, and a tsunami of social media. The same is rapidly becoming true in day-to-day health care — i.e., self-care. Greater access to over-the-counter health products and vitamin,