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Sephora

K-Beauty brand Kaja announces first ever K-POP partnership in the U.S. with (G)I-DLE

K-Beauty brand Kaja announces first ever K-POP partnership in the U.S. with (G)I-DLE

NEW YORK — Kaja, the latest color cosmetics disruptor to join Memebox’s established portfolio of brands, is positioning itself as an industry trailblazer by being the first-ever U.S. K-Beauty brand to partner with a leading K-POP group. Kaja’s (G)I-DLE partnership signifies the next generation of K-Beauty by connecting the influence of K-POP’s growing, hyper-engaged audience and

Time for drug chains to reclaim beauty category

Time for drug chains to reclaim beauty category

NEW YORK — It is a pivotal juncture for the beauty care category in the drug channel. Retailers and brands need to devise a game plan to wrest the business away from prestige power players. Sales in cosmetics, skin care and grooming are firing on all cylinders — but sadly, not in the mass beauty

Most of all, today’s beauty shoppers want value

Most of all, today’s beauty shoppers want value

NEW YORK — The secret weapon in the battle for the $62 billion that U.S. customers spend on beauty care and cosmetics just might be something mass retailers had all along — steep values. While drug, discount and supermarket chains have burnished their image in beauty with illumination, upgraded products and elevated service, it turns

Sephora, Ulta turn up the heat in beauty care

Sephora, Ulta turn up the heat in beauty care

NEW YORK — Sephora and Ulta Beauty have altered the beauty care landscape, siphoning off customers from both department and mass stores. And both specialty retailers show no signs of slowing down — suggesting that mass retailers must find new strategies to stem the losses, especially of Millennials and Generation Z customers. Market researcher Euromonitor