CARE-BOOK_1170x120_5-3-21

Sharon Leite

The Vitamin Shoppe offering free snacks to those vaccinated for COVID-19

The Vitamin Shoppe offering free snacks to those vaccinated for COVID-19

SECAUCUS, N.J. — The Vitamin Shoppe announced that it is offering a free healthy snack or beverage to anyone with a documented COVID-19 vaccine shot, in partnership with the White House on its large-scale effort to incentivize vaccinations among Americans. From May 4 to 31, The Vitamin Shoppe will give away one free, full-size healthy snack

The Vitamin Shoppe teams with Alani Nu

The Vitamin Shoppe teams with Alani Nu

SECAUCUS, N.J. —  The Vitamin Shoppe announced  a national retail partnership with Alani Nu, a premium women’s supplement brand. This marks the first time that Alani Nu products will be available at over 720 The Vitamin Shoppe and Super Supplements stores, as well as on www.vitaminshoppe.com. Known for its quality formulations, innovative flavor options, and

The Vitamin Shoppe names Muriel Gonzalez EVP

The Vitamin Shoppe names Muriel Gonzalez EVP

SECAUCUS, N.J. —  The Vitamin Shoppe has appointed Muriel Gonzalez as executive vice president, chief merchandising and marketing officer, effective Monday. In this new role,  Gonzalez will spearhead all merchandising, marketing, product development, and private brands initiatives, driving a cohesive and integrated vision for The Vitamin Shoppe’s ongoing reinvention as the industry’s premiere health and

The Vitamin Shoppe unveils fitfactor Weight Management System

The Vitamin Shoppe unveils fitfactor Weight Management System

SECAUCUS, N.J. — The Vitamin Shoppe has launched the fitfactor Weight Management System, the retailer’s most personalized and flexible weight management products. Inspired by consumer research and backed by The Vitamin Shoppe’s scientific and trusted formulations, the system is an easy-to-manage, integrated offering of nutritionist-recommended, top-quality products combined with free nutrition coaching and an online

The Vitamin Shoppe launches Jocko Fuel

The Vitamin Shoppe launches Jocko Fuel

SECAUCUS, N.J. — The Vitamin Shoppe announced Thursday the launch of a premium sports nutrition brand from John “Jocko” Willink, a renowned former Navy SEAL officer, New York Times best-selling author, host of the popular Jocko podcast, Partner in Origin, and co-founder of Echelon Front, a leadership development consulting firm. Created by Jocko Willink and

The Vitamin Shoppe launches new Vthrive vitamins

The Vitamin Shoppe launches new Vthrive vitamins

SECAUCUS, N.J. — The Vitamin Shoppe announced last week the launch of Vthrive The Vitamin Shoppe brand, a new line of premium vitamins, minerals, supplements, and essential oils for wellness consumers seeking simply clean formulas with the highest quality ingredients. Offering high-potency wellness solutions, the entire Vthrive The Vitamin Shoppe brand is free of artificial

The Vitamin Shoppe to celebrate second annual National Keto Day

The Vitamin Shoppe to celebrate second annual National Keto Day

SECAUCUS, N.J. — The Vitamin Shoppe will celebrate the second annual National Keto Day for ketogenic diet enthusiasts on January 5. As a leading health and wellness destination, The Vitamin Shoppe first established the holiday in January 2019 as a way to celebrate the ever-growing keto community, help demystify the diet to curious newcomers, and support them

Sh’nnong Beverage Company unveils CBD-infused iced teas at The Vitamin Shoppe

Sh’nnong Beverage Company unveils CBD-infused iced teas at The Vitamin Shoppe

WILTON, Conn. — Sh’nnong Beverage Company is launching new Má Functional Iced Teas with CBD+ natural botanicals with a national roll-out to over 500 The Vitamin Shoppe stores. Má ready-to-drink teas date back to 2737 BC when Emperor Shennong of China discovered tea and combined it with organic hemp and botanicals to make his original

The Vitamin Shoppe unveils new innovation store

The Vitamin Shoppe unveils new innovation store

SECAUCUS, N.J. —  The Vitamin Shoppe announced Thursday the opening of a new innovation store in Edgewater, N.J. The store brings a new vision to wellness retail, incorporating technology-driven innovations in product, service, and education into The Vitamin Shoppe experience, while elevating the customer journey through a simplified modern design and personalized elements. Building off

The Vitamin Shoppe unveils personalized vitamin and supplement subscription service

The Vitamin Shoppe unveils personalized vitamin and supplement subscription service

SECAUCUS, N.J. — The Vitamin Shoppe rolled out on Monday Only Me, a personalized online assessment that delivers a custom assortment of vitamins and supplements to participating subscribers each month. The new subscription service from The Vitamin Shoppe is said to provide customers with a unique wellness regimen tailored to their individual health and lifestyle

CV Sciences signs distribution partnership with The Vitamin Shoppe

CV Sciences signs distribution partnership with The Vitamin Shoppe

SAN DIEGO — CV Sciences announced Thursday the further expansion of its PlusCBD Oil brand into the specialty retail channel with The Vitamin Shoppe. “The Vitamin Shoppe is an ideal retail partner for CV Sciences as we continue our rapid expansion into national retailers,” said Joseph Dowling, chief executive officer of CV Sciences.  “Their customers

The Vitamin Shoppe to be acquired by Liberty Tax

The Vitamin Shoppe to be acquired by Liberty Tax

VIRGINIA BEACH, Va. — Liberty Tax, the parent company of Liberty Tax Service and Buddy’s Home Furnishings and The Vitamin Shoppe announced that they have entered into a definitive agreement under which Liberty Tax will acquire The Vitamin Shoppe in an all cash transaction valued at approximately $208 million. The Vitamin Shoppe shareholders will receive

The Vitamin Shoppe expands CBD hemp extract offerings

The Vitamin Shoppe expands CBD hemp extract offerings

SECAUCUS, N.J. — The Vitamin Shoppe is expanding  its CBD hemp extract offerings to meet consumer demand and serve as a trusted retailer of quality health and wellness supplements.  The Company is now a one-stop destination for CBD hemp extract, with 390 stores in 31 states offering a variety of product forms, including soft gels, aromatherapy oils,

Panza joins Vitamin Shoppe as SVP of retail sales and operations

Panza joins Vitamin Shoppe as SVP of retail sales and operations

SECAUCUS, N.J. — Vitamin Shoppe announced Monday that Neal Panza has joined the company as senior vice president, retail sales and operations effective immediately.  Panza brings to The Vitamin Shoppe over two decades of experience driving sales and retail operations with a successful track record of improving results.  He will report to Sharon Leite, chief executive