NEW YORK — SheaMoisture has published its first-ever report outlining its impact on the Black community and the company’s mission of creating generational wealth to help close the over $11 trillion racial wealth gap. Powered by the belief that the answer to help bridge this gap is fostering entrepreneurship and cultivating the power and potential
NEW YORK — SheaMoisture has released the brand’s latest campaign for Father’s Day – A Father’s Lullaby. The pioneering beauty and personal care brand is partnering with rapper Taylor Bennett to unveil an original lullaby (written and sung by Emmy-nominated songwriter, Kareem James) and announce a digital campaign, content series and viral social challenge. “I’m
NEW YORK — Cynthia Bailey and Noelle Robinson are officially the faces of SheaMoisture’s new Wig & Weave haircare collection. The entrepreneurs, beauty icons, and mother-daughter duo are starring in a campaign that debuted on social media earlier this month. Celebrating the new collection, Bailey and Robinson showcase how the new Wig & Weave line
NEW YORK— SheaMoisture has unveiled It Comes Naturally, a new brand campaign created by a powerhouse team of Black artists and multicultural creatives that conveys the essence of Black women and is an unapologetic portrayal of a shared experience of resilience and creativity. In tandem with the campaign, SheaMoisture also announces our new, unprecedented pledge
AMITYVILLE, N.Y. — SheaMoisture’s is introducing its new Cannabis Sativa (Hemp) Seed Oil Lush Length collection, that is said to work to condition and strengthen hair, while preventing breakage, improving hair and scalp health, and enhancing the appearance of fullness. Hemp Seed Oil, pressed from the seeds of the Cannabis Sativa plant until the oil
NEW YORK — America is becoming more and more diverse, and as that diversity spreads it will have a major influence on retailers as the impact of the multicultural shopper becomes more significant. The U.S. multicultural population is projected to grow by 98 million in the coming decades, according to Acosta, a sales and marketing
AMITYVILLE, N.Y. – SheaMoisture has introduced Purple Rice Water, an exciting new collection spanning across the hair, body and skin care categories. The new SheaMoisture Purple Rice Water collection harnesses the rich history and benefits of the age-old ingredient for hair, skin and body. When used in hair care, Purple Rice Water is said to
TORONTO — From Tuesday, July 30 to Friday, August 2, award-winning personal care brand, SheaMoisture, will hold a pop-up activation celebrating beauty and culture, inspiring guests to “Be Your Beautiful!” Located in Downtown Toronto at 128 Peter Street and leading up to North America’s largest Caribbean cultural festival, Toronto Caribbean Carnival, the SheaMoisture Pop-up will
AMITYVILLE, N.Y. — Scalp care is the new skincare and consumers are increasingly recognizing the importance that scalp health plays in hair care, and are beginning to incorporate products specifically designed to cleanse, balance and treat the scalp. SheaMoisture gets to the root of the problem with the new African Black Soap Bamboo Charcoal hair care collection. The
NEW YORK — Styling curly hair can be a trying challenge, and one aspect of the natural hair movement that people fail to mention is all the work that goes into maintaining curls, coils and spirals. SheaMoisture’s new Coconut Custard Make It Last Wash N’ Go collection offers a solution featuring a layered system to help achieve a
NEW YORK — Over 900 influencers, media and VIPs packed NYC’s Iconic Gotham Hall to celebrate NaturallyCurly’s signature event Texture on the Runway last week during New York’s Spring 2019 Fashion Week to celebrate the beauty of curls and coils. Retailer Sally Beauty returned as the retail sponsor for the innovative runway show that puts
AMITYVILLE, N.Y. — Redness is a top skin concern for many young adults. Irritation and sensitivity can be caused by external factors, such as pollution and reactions to skincare products, as well as internal triggers, including stress, rosacea and acne. SheaMoisture has introduced a new clean skincare collection, Matcha Green Tea & Probiotics, to stop
AMITYVILLE, N.Y. — Consumers are seeking natural products with balancing, detoxifying and restorative properties. SheaMoisture answers the call with its new Green Coconut & Activated Charcoal Purifying & Hydrating collection for the body, face and hair. The brand has a 27-year-old history of providing innovative products using high-quality and culturally authentic natural ingredients to fulfill unmet consumer needs. SheaMoisture’s
NEW YORK – The $100 million New Voices Fund, the next-generation fund set up to make private equity investments in businesses owned and/or managed by women of color, officially launched today at the 2018 Essence Festival in New Orleans. The New Voices Fund will provide women of color entrepreneurs with the access, capital and expertise
