AMITYVILLE, N.Y — Sundial Brands has introduced the SheaMoisture Red Palm & Cocoa Butter anti-shrinkage hair care collection. Sundial said the new line provides a healthy way for women with curly hair to elongate shrinkage-prone hair and maintain their length. The company noted that fighting shrinkage can be damaging, particularly when heat styling tools are
ENGLEWOOD CLIFFS, N.J.— Unilever has announced an agreement to acquire Sundial Brands, a leading haircare and skincare company recognized for its innovative use of high-quality and culturally authentic ingredients. Sundial’s brands include SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakio. Since its founding in 1991, Sundial has championed inclusive beauty and has served the unmet
AMITYVILLE, N.Y. — Sundial Brands Inc. has expanded its hair care lineup with the SheaMoisture Jojoba Oil & Ucubba Butter collection for protective styling. Sundial said Wednesday that the new SheaMoisture product line features hair and scalp treatments to prepare for and maintain protective hairstyles — such as box braids, cornrows, extensions and weaves —
Liberia-born and -raised Richelieu Dennis, CEO of Sundial Brands Inc., shared the story behind the origins of his skin and hair care company in a recent Q&A with the New York Times. After coming to the U.S. and then graduating from business school Babson College in 1991, Dennis wasn’t able to return to Liberia, which
AMITYVILLE, N.Y. — Sundial Brands has premiered on the Black Enterprise Magazine BE 100s List as the nation’s 10th-largest black-owned business. Sundial said it was the only beauty and personal care manufacturer to make this year’s BE 100s List. The company’s skin and hair care brands — all using culturally authentic natural ingredients — include
AMITYVILLE, N.Y. — SheaMoisture has expanded its hair and skin care lineup with the 100% Virgin Coconut Oil Daily Hydration Collection. Parent company Sundial Brands said the new line’s lightweight formulas feature a nourishing blend of 100% extra virgin coconut and shea oils, creamy coconut milk and acacia senegal. Designed for daily use, the hair
AMITYVILLE, N.Y. — Sundial Brands has launched the SheaMoisture Men Beard Care Collection, a line of four men’s grooming products formulated with certified organic shea butter and maracuja oil. Sundial said Thursday that the Maracuja Oil & Shea Butter Face & Beard Wash deeply cleanses beards of dirt, flakes and odors without drying out facial
AMITYVILLE, N.Y. — Sundial Brands, maker of the SheaMoisture skin and hair care brand, has recognized fashion icon, entrepreneur and philanthropist Tina Knowles-Lawson with its first Community Commerce Impact Award. Sundial founder and chief executive officer Richelieu Dennis presented Knowles-Lawson with the award during the Variety Power of Women Luncheon at Cipriani Midtown in New
NEW YORK — SheaMoisture has introduced Beauty Hack, a three-step, at-home system that enables women to customize their own beauty blends for the face, body and hair. Made with natural, certified organic and fair trade ingredients, and designed for all skin and hair types, the Beauty Hack system starts with a fragrance-free base that is
AMITYVILLE, N.Y. — SheaMoisture manufacturer Sundial Brands has launched the second phase of its #BreakTheWalls platform highlighting divisive constructs of beauty. This time, the company is posing a direct challenge to beauty industry standards by asking: “What’s Normal?” This phase includes a complete suite of assets designed to collectively support the effort across all media
AMITYVILLE, N.Y.— Sundial Brands is launching an advertising and social media campaign that aims to “break down the walls” separating ethnic beauty sections from the rest of the beauty department. The SheaMoisture campaign includes a 60-second short film, a 30-second commercial, #BreakTheWalls digital and social assets, and behind-the-scenes footage showing everyday women and beauty video
AMITYVILLE, N.Y. — Sundial Brands, the maker of natural beauty care brands SheaMoisture and Nubian Heritage, has sold a minority interest in the company to global investment firm Bain Capital Private Equity. Sundial said Wednesday that the strategic partnership with Bain Capital will help accelerate the company’s growth. Financial terms of the agreement weren’t disclosed.
