ECRM_1170x120_1-10-22

SheaMoisture

Unilever agrees to purchase Sundial Brands

Unilever agrees to purchase Sundial Brands

ENGLEWOOD CLIFFS, N.J.— Unilever has announced an agreement to acquire Sundial Brands, a leading haircare and skincare company recognized for its innovative use of high-quality and culturally authentic ingredients. Sundial’s brands include SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakio. Since its founding in 1991, Sundial has championed inclusive beauty and has served the unmet

SheaMoisture collection caters to protective hairstyles

SheaMoisture collection caters to protective hairstyles

AMITYVILLE, N.Y. — Sundial Brands Inc. has expanded its hair care lineup with the SheaMoisture Jojoba Oil & Ucubba Butter collection for protective styling. Sundial said Wednesday that the new SheaMoisture product line features hair and scalp treatments to prepare for and maintain protective hairstyles — such as  box braids, cornrows, extensions and weaves —

Sundial CEO gets NY Times spotlight

Sundial CEO gets NY Times spotlight

Liberia-born and -raised Richelieu Dennis, CEO of Sundial Brands Inc., shared the story behind the origins of his skin and hair care company in a recent Q&A with the New York Times. After coming to the U.S. and then graduating from business school Babson College in 1991, Dennis wasn’t able to return to Liberia, which

Sundial Brands debuts on Black Enterprise BE 100s List

Sundial Brands debuts on Black Enterprise BE 100s List

AMITYVILLE, N.Y. — Sundial Brands has premiered on the Black Enterprise Magazine BE 100s List as the nation’s 10th-largest black-owned business. Sundial said it was the only beauty and personal care manufacturer to make this year’s BE 100s List. The company’s skin and hair care brands — all using culturally authentic natural ingredients — include

SheaMoisture rolls out Coconut Oil Daily Hydration Collection

SheaMoisture rolls out Coconut Oil Daily Hydration Collection

AMITYVILLE, N.Y. — SheaMoisture has expanded its hair and skin care lineup with the 100% Virgin Coconut Oil Daily Hydration Collection. Parent company Sundial Brands said the new line’s lightweight formulas feature a nourishing blend of 100% extra virgin coconut and shea oils, creamy coconut milk and acacia senegal. Designed for daily use, the hair

SheaMoisture unveils Men’s Beard Care Collection

SheaMoisture unveils Men’s Beard Care Collection

AMITYVILLE, N.Y. — Sundial Brands has launched the SheaMoisture Men Beard Care Collection, a line of four men’s grooming products formulated with certified organic shea butter and maracuja oil. Sundial said Thursday that the Maracuja Oil & Shea Butter Face & Beard Wash deeply cleanses beards of dirt, flakes and odors without drying out facial

Sundial Brands honors Tina Knowles Lawson with award

Sundial Brands honors Tina Knowles Lawson with award

AMITYVILLE, N.Y. — Sundial Brands, maker of the SheaMoisture skin and hair care brand, has recognized fashion icon, entrepreneur and philanthropist Tina Knowles-Lawson with its first Community Commerce Impact Award. Sundial founder and chief executive officer Richelieu Dennis presented Knowles-Lawson with the award during the Variety Power of Women Luncheon at Cipriani Midtown in New

SheaMoisture Beauty Hack system touts personalization

SheaMoisture Beauty Hack system touts personalization

NEW YORK — SheaMoisture has introduced Beauty Hack, a three-step, at-home system that enables women to customize their own beauty blends for the face, body and hair. Made with natural, certified organic and fair trade ingredients, and designed for all skin and hair types, the Beauty Hack system starts with a fragrance-free base that is

SheaMoisture takes on divisive beauty standards

SheaMoisture takes on divisive beauty standards

AMITYVILLE, N.Y. — SheaMoisture manufacturer Sundial Brands has launched the second phase of its #BreakTheWalls platform highlighting divisive constructs of beauty. This time, the company is posing a direct challenge to beauty industry standards by asking: “What’s Normal?” This phase includes a complete suite of assets designed to collectively support the effort across all media

SheaMoisture launches #BreakTheWalls campaign

SheaMoisture launches #BreakTheWalls campaign

AMITYVILLE, N.Y.— Sundial Brands is launching an advertising and social media campaign that aims to “break down the walls” separating ethnic beauty sections from the rest of the beauty department. The SheaMoisture campaign includes a 60-second short film, a 30-second commercial, #BreakTheWalls digital and social assets, and behind-the-scenes footage showing everyday women and beauty video

Sundial Brands sells minority stake to Bain Capital

Sundial Brands sells minority stake to Bain Capital

AMITYVILLE, N.Y. — Sundial Brands, the maker of natural beauty care brands SheaMoisture and Nubian Heritage, has sold a minority interest in the company to global investment firm Bain Capital Private Equity. Sundial said Wednesday that the strategic partnership with Bain Capital will help accelerate the company’s growth. Financial terms of the agreement weren’t disclosed.