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Shelagh Stoneham

SDM loyalty program reaches milestone

TORONTO — Shoppers Drug Mart (SDM) has wrapped up a 15-day celebration across Canada commemorating the 15th anniversary of its Shoppers Optimum loyalty program. The retailer hosted an outdoor party at Toronto’s Yonge-Dundas Square on October 7 and invited people to step inside a life-size Shoppers Optimum confetti globe for a chance to win prizes,

Shoppers Drug Mart marks loyalty program’s 15th year

Shoppers Drug Mart marks loyalty program’s 15th year

TORONTO — Shoppers Drug Mart is rewarding Shoppers Optimum members as the customer loyalty program celebrates its 15th anniversary. Canada’s largest drug chain said that on Wednesday in Toronto’s Yonge-Dundas Square the public can enter a life-size confetti globe for a chance to win a Shoppers Drug Mart gift card and be entered into the

Shoppers Drug Mart hones its loyalty program

TORONTO — Shoppers Drug Mart (SDM) is getting more personal with its loyalty program. The Canadian drug chain, part of Loblaw Cos., has enhanced its Shoppers Optimum loyalty program with a new platform designed to bring a personalized digital experience. The new offering is called “My Optimum. My Rewards.” It includes an enhanced SDM app

Shoppers Drug Mart enhances Optimum

Shoppers Drug Mart enhances Optimum

TORONTO — Shoppers Drug Mart has enhanced its Shoppers Optimum loyalty program with a new platform designed to bring a personalized digital experience. Called “My Optimum. My Rewards.”, the new offering includes an enhanced Shoppers Drug Mart app and a digital Optimum card, which the Canadian drug chain said will make it easier for customers