CARE-BOOK_1170x120_5-3-21

shopper-centric collaboration

A shopper-centric view can help chains and vendors

A shopper-centric view can help chains and vendors

The basis of the relationship between retailers and their suppliers across all channels is rarely collaborative, resulting in a typically combative approach on both sides. The retailer advocates for the shopper by negotiating lower prices, higher quality and better services from suppliers, which primarily want to make the consumer loyal to their brands. In successful