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Shoppers Optimum

Loblaw, SDM to combine loyalty programs

TORONTO — Next year, Lob­law Cos. plans to roll out a unified customer loyalty program that joins together the Shoppers Optimum and PC Plus plans of its Shoppers Drug Mart (SDM) and supermarket chains. Called PC Optimum, the combined loyalty program will allow members to earn and redeem loyalty points across Loblaw’s network of nearly

Loblaw Cos. shifts to single loyalty program

Loblaw Cos. shifts to single loyalty program

TORONTO — Next year, Loblaw Cos. plans to launch a unified customer loyalty program that joins the Shoppers Optimum and PC Plus plans of its Shoppers Drug Mart and supermarket chains. Called PC Optimum, the combined loyalty program will enable members to earn and redeem loyalty points across Loblaw’s network of nearly 2,500 grocery and

SDM supports women’s health

TORONTO — Shoppers Drug Mart (SDM) and its associate owners on September 10 kicked off the 15th annual Growing Women’s Health campaign, a monthlong effort to support women’s health. The retailer is collecting donations from customers, with the goal of gathering $3.3 million for local women’s health charities. “The Growing Women’s Health campaign has been

Joe Fresh Beauty line added to mix at SDM

TORONTO — Shoppers Drug Mart (SDM) has expanded its beauty offering with the introduction of the Joe Fresh Beauty collection. The launch brings a comprehensive new lineup of seasonally relevant colors and innovative products for face, cheeks, eyes and lips, with new items to be added on a regular basis, including core and seasonal cosmetics.

SDM loyalty program reaches milestone

TORONTO — Shoppers Drug Mart (SDM) has wrapped up a 15-day celebration across Canada commemorating the 15th anniversary of its Shoppers Optimum loyalty program. The retailer hosted an outdoor party at Toronto’s Yonge-Dundas Square on October 7 and invited people to step inside a life-size Shoppers Optimum confetti globe for a chance to win prizes,

Shoppers Drug Mart marks loyalty program’s 15th year

Shoppers Drug Mart marks loyalty program’s 15th year

TORONTO — Shoppers Drug Mart is rewarding Shoppers Optimum members as the customer loyalty program celebrates its 15th anniversary. Canada’s largest drug chain said that on Wednesday in Toronto’s Yonge-Dundas Square the public can enter a life-size confetti globe for a chance to win a Shoppers Drug Mart gift card and be entered into the

Shoppers Drug Mart hones its loyalty program

TORONTO — Shoppers Drug Mart (SDM) is getting more personal with its loyalty program. The Canadian drug chain, part of Loblaw Cos., has enhanced its Shoppers Optimum loyalty program with a new platform designed to bring a personalized digital experience. The new offering is called “My Optimum. My Rewards.” It includes an enhanced SDM app

Shoppers Drug Mart enhances Optimum

Shoppers Drug Mart enhances Optimum

TORONTO — Shoppers Drug Mart has enhanced its Shoppers Optimum loyalty program with a new platform designed to bring a personalized digital experience. Called “My Optimum. My Rewards.”, the new offering includes an enhanced Shoppers Drug Mart app and a digital Optimum card, which the Canadian drug chain said will make it easier for customers