Kroger rolls out OptUP app
CINCINNATI — Kroger Co. has introduced OptUP, an innovative data-driven app that helps customers make more informed, healthier purchase decisions. “Kroger’s new OptUP app is transformational for the food retail industry,” said Colleen Lindholz, Kroger’s president of health. “The app puts nutritional information at your fingertips and makes finding and buying better-for-you products easier and simpler.” Key features
